Before joining PacificHealth in January 2008 as president and COO, Ash served as general manager & vice president of Cadbury Schweppes Americas Beverages Sports, Energy & Water Category Unit. He served in various positions for Cadbury Schweppes, both in the U.S. and Europe from 2002 and, during his tenure there, was responsible for the strategic development and execution of a number of key innovation and 'business change' initiatives, more specifically in the U.S., U.K. and Turkish markets. In addition to his experience at Cadbury Schweppes, Ash also held positions at Masterfoods and Unilever and began his working life as a professional athlete.
Ash commented, "First, I would like to thank Robert for his enormous contribution over the years to PHLI. It would be impossible to acknowledge the full list of his achievements as the founder and CEO of the company, but I am both grateful and excited to take over the reigns at this important juncture in the company's history."
Ash continued, "Robert's departure occurs with PHLI on the cusp of its next phase of dynamic growth. Our continued drive for efficiency, coupled with focus on our strengths, will see us progress significantly. PHLI is a consumer packaged goods company with a strong retail footprint in sports nutrition whose brands are underpinned by rock solid science. Our increased strategic focus on marketing and the development of new products that complement this platform will see us flourish. As functionality continues its meteoric growth in importance for consumers in the U.S., our consolidation against the strengths of PHLI today combined with our significant ambitions for the future make this business a tremendously exciting place to be at this time."
From the August 18, 2008, Prepared Foods e-Flash