On the Street -- Attune Acquires Uncle Sam, Erewhon Brands
December 14/San Francisco/Business Wire -- Attune Foods acquired the Uncle Sam and Erewhon cereal brands from US Mills, LLC, further expanding its portfolio of food products that deliver digestive health benefits. Uncle Sam cereal, introduced in 1908, is an all-natural, high-fiber cereal that contains a unique blend of toasted whole grain wheat flakes and flaxseed. In addition to providing an excellent source of naturally occurring dietary fiber, it is low in sodium and sugar.
Erewhon is an all-natural, gluten-free cereal brand that is available in more than a dozen varieties. Many varieties are wheat-free, low in sodium, low in fat and have long been a staple in gluten-free diets.In addition to the purchase of Uncle Sam and Erewhon, Attune Foods also is acquiring Skinner's Raisin Bran and New Morning cereal and graham cracker brands.
"We are thrilled to add Uncle Sam and Erewhon cereals, two brands firmly rooted in the digestive health space, to the Attune Foods line-up of innovative products. With the addition of these great cereals along with our existing probiotic chocolate and granola bars, Attune Foods has cemented its status as a leading natural digestive health company," said Rob Hurlbut, CEO of Attune Foods. "The American Gastroenterological Association found that nearly half of Americans (46%) say that digestive problems affect their day-to-day lives. Attune is committed to delivering a full set of all natural digestive health products to help consumers better address these needs."
"Attune has dramatically changed the way consumers access probiotics and is clearly committed to offering natural digestive health products to help people feel their best every day," said Ilya Nykin, managing director of Prolog Ventures and Attune Board chairman. "With this acquisition, Attune is expanding its footprint to a bigger and broader platform, providing a tremendous growth opportunity with our customers and consumers when it comes to digestive health."
From the December 21, 2009, Prepared Foods E-dition