August 22/Chino, Calif./Business Wire -- MegaMex Foods LLC, a joint venture between Hormel Foods Corporation HRL and Herdez Del Fuerte, S.A. de C.V., announced the closing of an agreement to acquire 100% of Fresherized Foods.

Fresherized Foods produces Wholly Guacamole, Wholly Salsa and Wholly Queso products. Annual sales are expected to be about $140 million.

Fresherized Foods uses high-pressure processing (HPP), a U.S. Department of Agriculture approved all-natural process, noted a company release. HPP uses high water pressure technology to protect the avocado product. This process implements the highest standards of food safety without using preservatives or compromising the great taste and nutritional value of the avocado product.

"We look forward to the growth Wholly Guacamole, Wholly Salsa and Wholly Queso products will add to the MegaMex Foods portfolio of products," said Enrique Hernandez-Pons Torres, chairman of the board of MegaMex Foods. "This acquisition enhances the position of MegaMex Foods as a one-stop-shop for Mexican foods."

"We are pleased with the closing of this purchase," said Luis G. Marconi, managing director at MegaMex Foods. "Guacamole continues to build in popularity among consumers, not only as a nutritious and flavor-enhancing dip, but also as a sandwich spread. We look forward to developing programs with these products that will expand the presence of our Mexican-inspired food products in the marketplace."


From the August 23, 2011, Prepared Foods' Daily News.