Considering higher prices and price volatility—not to mention growing consumer demand for naturalness—is it worth using carmine in food and drinks?

A TNS consumer study reveals that food color made exclusively from fruit and vegetables best fulfils consumer expectations. As carmine is made from the cochineal insect and its production requires chemical processing, consumers do not perceive it as natural.

There is a stable and vibrant solution: EXBERRY® Colouring Foods, made exclusively from fruit, vegetables and edible plants. It is a common misconception that there are issues with color match and stability involving true natural color solutions. GNT can provide a wide spectrum of shades that offer excellent stability and match those obtained with carmine. In fact, GNT's Coloring Foods can replace carmine in any application with the additional benefit of long-term price stability.

It’s time to align with your customer and consumer needs. Find out further information here:

GNT is the global market leader in Coloring Foods. Find out more about us on our website at

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