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The legalization of cannabis has led to the creation of more than 25,000 businesses in North America that market and sell cannabis products. With such a wide range of companies, ensuring a brand is clearly differentiated and provides a unique value proposition is paramount.
The acquisition of Rickland Orchards, whose products include Greek yogurt coated granola bars and bites, is the fourth acquisition by B&G Foods since October 2012.
While certain brands are obviously beloved more than others, coffee lovers tend to be very particular when purchasing or brewing their own cup of joe because the flavors become part of their everyday activities.