The legalization of cannabis has led to the creation of more than 25,000 businesses in North America that market and sell cannabis products. With such a wide range of companies, ensuring a brand is clearly differentiated and provides a unique value proposition is paramount.

The acquisition of Rickland Orchards, whose products include Greek yogurt coated granola bars and bites, is the fourth acquisition by B&G Foods since October 2012.

While certain brands are obviously beloved more than others, coffee lovers tend to be very particular when purchasing or brewing their own cup of joe because the flavors become part of their everyday activities.

The deal is valued at approximately $580 million.

A new survey shows brand loyalty has dropped for the third year in a row.

The pair include a senior vice president of customer sales and a vice presidnet of consumer insihts and marketin integration.

Kraft Foods Group has named its first chief marketing officer as a standalone company.

Sargento Foods Inc. announced the hiring of David Kist as senior national account sales manager in the Food Service Division.

Hostess has found a new home for its most popular breads, including the iconic Wonder bread.