A 1-pt. container sells for $3.49; the three-count bars are $3.79. The bar product is a chocolate-covered caramel coffee ice cream with marshmallow and caramel swirls; the box proudly promotes the band's logo and its charitable intentions.
There has been a surge in similarly positioned products lately, including a designer Kellogg's Special K cereal box featuring a Cynthia Rowley-designed pattern. It was sold for $10 per box, with proceeds going to fund breast cancer research. A specially designed beer from Matt Brewing called Fire Company Brew All-American Lager donated proceeds to September 11th charities.