For the first time in 117 years, Dr Pepper, Plano, Texas, will augment its flavor lineup in mid-July. Sporting a reddish color, Red Fusion will add a variety of fruit flavors to the basic flavor profile of Dr Pepper.
Meanwhile, Pepsi will fuse berry and cola in Pepsi Blue, launching in August. The company believes the blue-hued cola can do for cola what Code Red did for Mountain Dew—grow the entire category.