Madison Direct Marketing has conducted a survey which finds that 82% of families with children under the age of five eat takeout or delivered meals at home at least a few times a month. Of all parents with children under five, 33% say they serve takeout or delivered foods at least a few times per week.
Bruce Gold, executive vice president at Madison, says, “Parents are actively looking for ways to simplify and save time where they can. It seems the vast array of ready-to-go meal options out there is hard to resist.”