Target is trying to change the “generic” perception. By using B-list celebrities and savvy marketing techniques, the company is actually drawing consumers to the stores to buy these products specifically, not as an alternative to another brand. Target's newest line is Ming Tsai Blue Ginger, created by Ming Tsai, the star of the East Meets West cooking show. The gourmet-flavored, reasonably priced line includes Shallot-Soy Vinaigrette, Salt & Vinegar Rice Crackers, and Thai Style Jasmine Rice.
Each box contains enough food to serve two people full meals, complete with entrée and side dishes. The line includes Country Fried Chicken, Mashed Potatoes & Gravy and Corn; and Chicken & Macaroni Cheese. The 35.5-oz. packs retail for about $6.99. This joins a similar line released last year from Emmpak Foods's Emmber Heat & Serve Dinner Entrees for Two, which also included some down-home tastes like meatloaf and carved chicken.