Ah, January. The
rush of Santa and Christmas, Hanukkah and New Year's preparations are finally
gone, and it's time for editors to recap the memorable events of the past
year. So, without further ado, here are some of the food industry stories that
made 2002 what it was.
ETA, milk and beer.
When the People for the Ethical Treatment of Animals (PETA) decided to revisit
their “Got Beer” campaign, that oh-so-clever rip on the dairy industry's
“Got Milk” phenomenon, they made heads turn. When they launched it at the
University of Wisconsin, they made heads spin. Let's see: encourage alcohol
consumption at an institution where at least half of the population is under
legal drinking age.