November 18/Marketing Weekly News -- According to the results of a new national survey fielded by Impulse Research on behalf of Dole, more than 25% of women want healthier options when it comes to snacks that taste good and satisfy their sweet tooth. Additionally, the survey found that when women proactively sought healthier snacks, 41% would choose a snack under 100 calories, 36% a low-fat snack and 33% "whole grain anything."
The study, which aimed to uncover snacking habits of U.S. women, also revealed that nearly 60% of women do the right thing by reaching for fruit or dried fruit when choosing a healthier snack. After fruit, 43% prefer yogurt, and 31% reach for something with whole grains. However, nearly two out of five women (39%) still revert to grabbing candy when they feel like having something sweet.