Bravo! Foods International Corp. will expand operations into Canada. Beverage veteran Jeffrey Pencer has joined Bravo! to lead its new Canadian division which is expected to be operational this fall for the "back to school" time frame.
Bravo! CEO Roy Warren said, "Recent marketing initiatives have resulted in a number of inquiries from retailers and distributors who are anxious to carry our Slammers brands in Canada, where importing from the U.S. is relatively inefficient and costly. We are pleased to have signed established beverage industry veteran Jeffrey Pencer to develop the necessary co-packing and development of operations for Bravo! in the region."