Richard C. Seban, a veteran executive in the consumer packaged goods field, with 30 years experience in sales, marketing and new product development, has been named chief marketing officer at Interstate Bakeries Corporation (IBC). The appointment comes when IBC reports it is reinvigorating product development and reenergizing sales and marketing by placing a premium on speed, focus and innovation.
Most recently, Seban was president and chief operating officer of High Liner Foods Inc., a Nova Scotia-based processor and marketer of superior frozen seafood and pasta products. From 1983 to 1995, he held several positions at Sara Lee Bakery, including serving as vice president of customer marketing.