Of that substantial group, 66% said that information has influenced their purchase decision. Keep in mind, however, that the 85% number includes the 56% of the total who only sometimes look at the labels.
Follow-up interviews ascertained which label items were of most interest. Apparently, consumers are concerned with only a few aspects of the food label, the Times finds. Some 25% are interested in fat content, 18% calories, 10% sugar, 9% sodium content and 8% carbohydrates. The paper admits the survey has a margin of sampling error of plus or minus four percentage points; however, a look at the startling numbers suggests that number could be even greater, if the survey itself can be believed at all.