In another indication of the growing recognition of the value of the Hispanic market in the U.S., Unilever Bestfoods (Englewood Cliffs, N.J.) has launched its first Spanish-language television advertising for Ragu sauces.
The campaign attempts to capitalize on the growing Hispanic market and centers itself on the theme “Enamórelos Con Ragu”—fall in love with Ragu. In the spots, Unilever attempts to capture the moment where “nothing else matters but the enjoyment of a meal made with Ragu.”