The Coca-Cola Co. said it will begin selling Diet Coke sweetened with sugar substitute sucralose in the spring. Rival PepsiCo Inc., meanwhile, said it plans to reformulate its single-calorie drink Pepsi One with the sweetener as well.
“Diet Coke with Splenda” will have a distinct label with the name of the sweetener on it as well as a yellow streak. Coca-Cola will continue to sell traditional Diet Coke, which is flavored with aspartame, separately.