Carbonated Soft Drinks (CSDs) constitute a lucrative $23 billion market notes a new report out by Mintel International (Chicago). According to another study, conducted by BuzzBack Market Research Services (New York), 56% of teens have tried a new snack, food or drink product recently. More interestingly, above all else, teens tend to try new beverages.
Looking back at 2003, four new product introductions brought excitement to the category reports the Beverage Marketing Corporation (New York). They were Sprite Remix, “a mixed berry flavor added to what people already love about Sprite;” Mountain Dew Live Wire, “a tongue-zapping orange ignited flavor;” Pepsi Vanilla, “It's the great taste of Pepsi with a splash of vanilla, for a taste that's smooth yet not too sweet;” and Diet Pepsi Vanilla, which was simply Pepsi Vanilla in a diet form (with aspartame). These products show how color and flavor modifications can successfully drive category sales growth.