Millennials, a huge psychographic group born between 1982 and 2002, may ultimately exceed 100 million members, nearly 33% more than Baby Boomers.
This group, composed of children of Gen Xers who had children in normal child-bearing years, children of Baby Boomers who deferred child bearing, and immigrants and their children, is the most racially and ethnically diverse in U.S. history. About 36% of Millennials (also known as Generation Y) are members of a minority group, compared to 14% in our grandparents' time.