Of 3,000 surfers surveyed, nearly 40% had visited
an online grocery website. One in five has purchased groceries online
within a 30-day period. Even more promising for online grocers is
the growing willingness to shop on the web. Some 50% are at least
very likely to buy groceries online in the future--quite an increase
from the 10% figure reported in a similar survey just six months
earlier.
The majority spent more than $150 per month on groceries
in stores, but the online shoppers spent under $50 at virtual grocers.
Visitors to the sites were primarily there to price shop.