When completed, the partnership will combine Hershey's brands and product innovation with Godrej's existing food and beverage business and established route-to-market capability. This alliance will provide Hershey with broad distribution access in India. The companies will focus on leveraging Hershey's strong brands to grow the confectionery category and expand the beverage business.
"The partnership with Godrej represents a significant step in Hershey's global growth strategy," said Richard H. Lenny, chairman, president and chief executive officer, The Hershey Company. "India is an important growth market with tremendous long-term potential for our company, and Godrej has a strong track record of success and a deep knowledge of Indian consumers and markets. This agreement provides Hershey with access to Godrej's extensive route-to- market capabilities, extending our reach across India. Hershey and Godrej working together will create a powerful partnership that's relevant to the Indian consumer by delivering superior taste and quality."