As tech-reliant consumers search for a more personal connection with the brands they encounter, Molson is using geographically-targeted and event-based mobile marketing campaigns to engage current and potential consumers in new ways.
"Our beer drinkers expect more than just advertising - they want to be a part of the brands they love and they want to be part of the action around them," says Ross Buchanan, Senior Manager, Relationship Marketing, Molson. "Today's consumers don't want to be sold - they want to be engaged on their terms. Molson's interactive mobile and online initiatives give people what they want by bringing our contests, events and promotions directly to them."