Under the terms of the agreement, ConAgra Foods will be P&G's exclusive licensee for a variety of P&G food ingredient and processing technologies, including nutrition-enhancing ingredients like calcium citrate malate, trademarked Calsura. In addition, ConAgra Foods will receive access to various packaging capabilities and technologies owned by P&G. These food and packaging technologies will have application within a broad spectrum of current ConAgra Foods' branded products. Additionally, ConAgra Foods will have the option to purchase all rights to certain technologies covered by the license.
"P&G has a wealth of food technologies that we can use to deliver new and improved products that drive health and wellness and create unique competitive advantages for our business," said Al Bolles, executive vice president, Research, Quality & Innovation for ConAgra Foods. "In addition, ConAgra Foods gains access to P&G's packaging capabilities which will allow us to reduce costs and improve our sustainability efforts. We'll also receive P&G's full institutional knowledge and research for the licensed technologies and will leverage that expertise in a variety of different ways."