"We are proud to be the first quick service restaurant to publicly commit to limiting sodium in Kids Meals," said Burger King Corp. chairman and chief executive officer, John W. Chidsey. "At Burger King Corp. we have made a strong, company-wide commitment to help improve childhood nutrition and we will continue to dedicate resources to developing new Kids Meals that meet our stringent nutritional criteria, while also offering the taste and value that our customers expect from Burger King restaurants."
In addition, Burger King Corp. announced it would further enhance the nutritional profile of Kids Meals advertised to children under 12 years old by emphasizing the beneficial nutrients that kids need most. Specifically, Burger King Corp.'s advertised Kids Meals will now also provide a "good source" or "excellent source" of at least two of the following nutrients: calcium, potassium, fiber, magnesium or vitamin E. These nutrients are identified by the 2005 Dietary Guidelines for Americans as the nutrients that most American children do not get enough of and that are important for normal growth and development.