For example, consumers believe blueberry pie should have huge, delicious blueberries that go “pop” when bitten. Pecan cinnamon rolls should have whole nuts that go crunch when chewed, and home meal replacements should have whole green beans.
The use of whole, easily identifiable food ingredients can be one solution in the formulation of desirable, good-for-you foods. People want “wholesome” rather than “healthful” foods. Lowfat, low-calorie foods have (literally) left a bad taste in many consumers’ mouths. And, low cost processed items have made many wary of trying “unidentifiable” discount products. While “high tech” lowfat and low-calorie items may be yesterday’s news, “healthful eating patterns” is today’s trend. Products with a real, natural appearance and mouthfeel say “wholesome” in a way that every demographic group understands.