August 4/Scarborough, ME/Business Wire --Since the inception of the Nutrition Facts Panel 15 years ago, Americans have clocked many hours in grocery store aisles comparing the nutritional content of different food items in an effort to identify the healthiest options. However, a new survey from Guiding Stars found that two-thirds (67%) of Americans are only somewhat confident, at best, they can select healthy foods from the Nutrition Facts Panel alone.
With more information available than ever before, nutrition is top-of-mind for many Americans. Yet, many are not using the Nutrition Facts Panel to its full potential. In fact, the survey found that 74% of people find the Nutrition Facts Panel to be either "exhausting to read" (28%), "difficult to understand" (24%), "not helpful" (11%) or "something to ignore" (11%). While the Nutrition Facts Panel is essential to help shoppers identify the nutrients in packaged foods, many Americans seek easier-to-use tools that can help them quickly identify nutritious options.