June 2/Aurora, Ill. -– Flavor maker abelei flavors announced a new service guarantee aimed at helping companies get to market faster. Its Rapid Response Service and Guarantee promises "speedy, sweet flavor creation and sampling for companies engaged in aggressive new product development." The service offering aims to reduce time-to-market and improve the success rate of new product launches.

“Today’s demanding pace of new product development requires a flavor supplier to aggressively help customers get to market faster,” said Troy Gooding, vice president of business development at abelei flavors. “Flavor is not a commodity, and our job is to help our customers expedite processes by delivering great sweet flavors and all of their documentation, quickly.”

The Rapid Response Service offering and guarantee covers the abelei's entire product development and market launch process -- from project inception through plant scale-up and ongoing orders.

From the June 7, 2010, Prepared Foods E-dition