May 7/Troy, Mich./BNP Media -- A new book has just been released and is now available from BNP Media. The NEW Launch Plan: 152 Tips, Tactics and Trends from the Most Memorable New Products offers insights and advice in the introduction of new products.

"You never get a second chance to launch a new product, so you’d better make sure you do it right the first time by reading Joan Schneider’s new book, which is loaded with helpful advice and case histories. A particularly valuable guide in today’s era of social media," says Al Ries, author of War in the Boardroom.

For more information, go to http://store.bnpmedia.com/store/aec_online/the-new-launch-plan/index.html

From the May 10, 2010, Prepared Foods E-dition