Impact of Premium Label on Perception of Beef and Pork
March 2/Chicago/Food & Beverage Close-Up -- Nearly two out of three consumers recently surveyed by Technomic say they think beef and pork products labeled or menued with premium descriptors such as grass-fed, lean, organic or natural will taste better than other beef and pork products that do not carry these same labels.
Terms describing premium types and cuts of meat had a strong influence on perception of flavor and price thresholds, while terms describing natural farming and preparation were likely to influence consumers' perception of healthfulness, the company reported.