May 31/Ashdod, Israel/PRNewswire -- Solbar Israel announced the appointment of Todd R. Watson as president of Solbar USA, effective June 1, 2011. The appointment is part of Solbar's strategy to strengthen its position in the U.S. market and comes as a direct enhancement to the acquisition of a new processing plant in Nebraska last year.

Watson joins the Solbar Group following more than 25 years of managerial and commercial experience in the food ingredients and commodity industry. He has extensive experience in sales and marketing, working for well-known multinational companies including Cargill. He served 10 years at ABF Ingredients, with last two years as a president and chief executive officer of Protient Inc., where he successfully brought significant growth in sales and business development to the company.

"Todd's vast experience and capabilities will augment Solbar's ability to work closely with our customers, and help sustain our mission to become the preferred partner in creating healthier products with our isolated soy protein ingredients," says Shaul Shelach, CEO of Solbar.

"We work closely with our customers, emphasizing the development of new formulas for our products to perfectly fit our clients' requirements, including product processing and all related technologies," adds Shelach. "This advantage differentiates us from our competitors, enabling our customers to develop high-quality products that have great taste."


From the June 1, 2011, Prepared Foods' Daily News.