June 2011 Prepared Foods-- Energy bars have long been the domain of male consumers, or at least that is what the majority of the bars on store shelves would suggest. Lately, though, more and more launches in the segment have targeted female consumers, with formulations designed specifically with the nutritional needs of women in mind. Luna Bars, for example, provide about a third of the daily recommended amounts of calcium and iron for women.
PowerBar is now joining the mix with Iron Girl energy bar, to provide “nutrition for the athlete in every woman.” The two flavors--Strawberry & Cranberry and Cocoa Crunch--promise calcium, iron and B vitamins. pf