July 19/Norwalk, Conn./PRNewswire -- According to the Beverage Information Group's recently released 2011 Liquor Handbook, total spirits consumption rose 1.9% in 2010 to 192.1 million 9-liter cases. This marks the 13th straight year spirits consumption has gained ground.
Although on-premise growth returned to positive territory in 2010, recovery is slower than anticipated. With continued high unemployment and rising fuel costs, consumers' disposable income is being squeezed, leading people to dine out less. The "trading up" trend that drove consumption prior to the failing economy also has been tempered by these economic factors. Consumers are now more frugal -- instead of the ultra-premiums that once dominated the market, quality products at lower price points are driving consumption.