September 27/New York/Press Release -- Vita Coco co-founder and CEO Michael Kirban announced the appointment of Jeff B. Popkin as the beverage brand’s new vice president of sales.
“As Vita Coco increases its sales leadership position in North America, we’ve been looking for the kind of operational talent that can manage growth in all channels strategically and profitably,” says Kirban. “Jeff Popkin is the ideal candidate and we’re pleased to have him on board.”