October 19/Purchase, N.Y./Consumer Reports -- Consumer groups have filed a complaint with the Federal Trade Commission against PepsiCo subsidiary Frito-Lay for what they allege are deceptive and unfair digital marketing practices that target teens.
The complaint, filed by the Center for Digital Democracy, Consumer Action, Consumer Watchdog and The Praxis Project, calls on the FTC to investigate and bring action against PepsiCo and Frito-Lay. The complaint sites specific ad campaigns, including an interactive online game called "Hotel 626," and "Doritos Rihanna Late Night," a site advertised as the "darker, hotter, late-night side of Rihanna," which is accessed using a digital marker found on bags of chips, according to the complaint.