November 9/Utrecht, The Netherlands/PRNewswire -- Sara Lee Corp. announced the appointment of Ingrid Baron as chief marketing officer of its International Beverage business. She will also serve as chief marketing officer of "CoffeeCo" once it is spun-off from Sara Lee Corp. in the first half of calendar 2012. Baron joins the company's senior management team and will report directly to chief executive officer Michiel Herkemij, who will assume his position with the company on December 1.
As the most senior marketing executive in International Beverage, Baron will be in charge of driving the innovation portfolio, brand strategy and marketing talent for the business.