The Private Label Manufacturers Association’s (PLMA) 2011 Private Label Trade Show was held in Rosemont, Ill., in mid-November, with a wealth of products marketed around such notable trends as ethnic cuisine, restaurant-quality foods, wellness and convenience. For that matter, one of the more notable trends poured over outside the exhibit hall.
PLMA’s Viva Latino pavilion featured products reflecting Latino and Hispanic traditions, tastes and preferences. Displays of store-brand food and non-food products featured products from Walmart, Target, Publix, Aldi, Winn-Dixie, Smart & Final, Navarro and Fiesta, some of whom have added their own dedicated Hispanic brands: Arrera (Walmart Mexico), Casa Mamita and Benita (Aldi), Montecito (Smart & Final) and Vida Mia (Navarro).