December 19/Northfield, Ill./PRNewswire -- Busy consumers demand simplified and smart meal solutions, yet are more eager to try robust new flavor combinations, Kraft Foods has surmised, noting it is feeding this hunger for bold flavors, easy meal solutions and delicious better-for-you offerings with more than 70 new product innovations in the coming year.
"Americans are having more interactive experiences with food and want the opportunity to do some of the cooking themselves," comments Barry Calpino, vice president, Breakthrough Innovation, Kraft Foods. "With global influence and the merging of different cultures, consumers are open to new flavor combinations. Being able to customize the flavor and texture to enhance the end dish is important and Kraft Foods is delivering."