Cool on Mars

Mars Inc. is expanding its candy icons further into ice cream treats. Snickers and Twix already are notable brands found in frozen cases in grocery and convenience stores, and set to join them are a pair of launches: one with Milky Way and another with the upscale Dove brand.

Milky Way Chocolate Ice Cream Bars offer the unique Milky Way taste in an ice cream bar format. A layer of caramel covers chocolate ice cream, and a milk chocolate coating provides the exterior. They may be found as single-serve bars, six-packs or 80-calorie miniature bars.

The Dovebar Mint Swirl Ice Cream with Dark Chocolate bar combines chocolate and mint ice cream. Minty Dove ice cream has a ribbon of dark chocolate and a Dove Dark Chocolate outer shell. These are only available in three-per-box options.

William Roberts is responsible for the consumer trends section in Prepared Foods, as well as the website news updates and e-newsletter. He served as the Senior Copy Editor at Elevator World. He holds a B.A. in English and a B.S. in Political Science from the University of Mobile.

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