December 12/Chicago/Press Release -- Breakfast is the most important meal of the day, the old adage says, and it looks like U.S. consumers are growing more conscious of the importance of a healthy start to the day. According to latest research from Mintel on the breakfast food market in the U.S., the majority (69%) of respondents who eat any breakfast foods during the week consider low cholesterol or heart healthy claims important when selecting food they typically eat for breakfast. Additionally, around the same number (65%) think low-fat and high-fiber are significant health-related attributes when selecting breakfast foods.
The majority (57%) of respondents who eat any breakfast foods during the week would be willing to spend more on better quality prepackaged breakfast foods, shows Mintel’s consumer research. Furthermore, 41% would like to see more organic prepackaged breakfast products.