Innova Market Insights has identified the top five health claims for functional foods and drinks marketed to older consumers.
May 2/Chicago/Press Release -- Innova Market Insights has identified the top five health claims for functional foods and drinks marketed to older consumers. Health optimization has become an increasing focus for an aging population, driven by rising consumer understanding of the role of a healthy diet in extending the active years. This is being reflected in promotion of the idea of healthy aging or aging well.
“The most popular healthy-aging-related claims for food and drink products concern digestive/gut health, energy/alertness, heart health and immune health,” says Robin Wyers, chief editor at Innova Market Insights. “These have general appeal among the wider population. But there are other, more specific, opportunities in age-related concerns that are currently featured much less often in product claims, including brain/cognitive health, bone health, skin health, joint health and eye health.”