Pringles is a long-standing brand in Kellogg’s portfolio, but introductions bearing the Pringles name have almost always been oval crisps, until the recent launch of Pringles Stix. The new launch promises a “playful shape, crispy texture,” and the same taste as its namesake. However, the true selling point is the shape.
“Snacking isn’t just about satisfying your appetite for something crispy and crunchy,” said Teresa Lindsey-Houston, Pringles’ marketing director. “Pringles Stix are as fun to play with as they are to eat, so share them with your friends, bring them to the party, and don’t be afraid to play with your food.”
The Stix are available in three flavors: Honey Butter, Pizza and Cheese. They can be found in eight-count boxes of single-serve pouches or a 70-count resealable bag.