Total U.S. coffee market dollar sales grew an impressive 10% in 2012 thanks to a dramatic jump in single-cup brew segment.
July 18/Rockville, Md./PRWEB -- Total U.S. coffee market dollar sales grew an impressive 10% in 2012 thanks to a dramatic jump in single-cup brew segment, according to “Single-Cup Brew Beverage Products in the U.S.,” a new report from Packaged Facts.
The Keurig K-Cup brewer from Green Mountain Coffee Roasters (GMCR) revolutionized the single-serve coffee market, which posted an astonishing compound annual growth rate of over 75% between 2007-12 in tracked mass-market channels. Research conducted by the National Coffee Association (NCA) in 2012 found that 36% of respondents who had a single-serve brewing system obtained it within the last six months, confirming just how fast this segment of the beverage market has been growing.