Home meal replacements or prepared foods from supermarkets, drug stores, and other retail outlets will continue to capture share of the meal/snacks market by stealing visits from restaurants.
July 16/Chicago/Press Release -- Home meal replacements or prepared foods from supermarkets, drug stores, and other retail outlets will continue to capture share of the meal/snacks market by stealing visits from restaurants, according to The NPD Group. NPD’s recent foodservice forecast through 2022 indicates that instances of prepared food purchased at retailers for at-home consumption will increase by 10% over the next decade, compared to a 4% increase forecast for commercial foodservice traffic.
While there is no one age group that takes greater advantage of the prepared food offerings from retail outlets than another, the needs being met do differ by age group, according to NPD’s "A Look into the Future of Foodservice" study. For example, adults 35 years and older are more likely than 18-34 year olds to use prepared foods from retail to meet their in-home supper needs. Lunch-at-home interests are also met by these retailers, especially for seniors (65+). Consumers 18-24 are more inclined than others to make purchases from these retail outlets to satisfy their interest in afternoon or evening snacks.