The affluent population in the U.S. has increased in size and financial resources.
September 19/New York/Press Release -- The "2013 Ipsos Affluent Survey USA" reports that the affluent population in the U.S. has increased in size and financial resources; moreover, affluents continue to be enthusiastic consumers of traditional media, even while their use of digital media continues to grow sharply. The study projects that there are now 62.5 million U.S. affluents, up more than 6% over the past two years (affluents are defined as adults aged 18+ living in households with at least $100,000 in annual household income). Compared to 2012, affluents’ average income rose 4.6% to $200,200, and their net worth rose 2.0% to $1.01 million.
Ipsos also announced that the study, formerly known as the "Mendelsohn Affluent Survey," is being re-branded as the U.S. component of the "Ipsos Affluent Survey," which details the lifestyles and media habits of high-earning individuals in 51 countries. According to Yannick Carriou, Global CEO of Ipsos MediaCT, “The Ipsos Affluent Survey delivers an unprecedented global perspective on the most important consumers of a wide range of goods and services, offering clients a worldwide platform for Affluent media planning and consumer insights not available anywhere else.”