Information Resources Inc. (IRI) recently conducted extensive research into the daily eating habits of Americans.
September 30/Chicago/Press Release -- Information Resources Inc. (IRI) recently conducted extensive research into the daily eating habits of Americans and found that the age-old image of a family seated around the dining room table enjoying a home-cooked meal is falling by the wayside.
While 79% of Americans are planners and eat three "square meals" or several "mini meals" throughout the day, a new segment is also emerging, for those who eat on the run. Dubbed "opportunists" by IRI, these eaters represent a whopping 21% of Americans, and they tend to grab food and drink throughout the day as the opportunity arises, with little consideration as to whether they are eating a meal or a snack. The latest IRI Times & Trends, "How America Eats: Capturing Growth with Food on the Run," compares opportunists to planners and outlines strategic approaches for CPG marketers to win their share of this $90 billion market.