Maybe it’s because -- for 22 years -- I wrote exclusively about refrigerated and frozen foods. Or, maybe it’s simply because northern Indiana experienced a “Polar Vortex.” In any case, January has me thinking about The Frozen Food Roundtable.
This multi-year, multi-million dollar consumer campaign involves retailers, the American Frozen Food Institute (AFFI) and many of its manufacturer members, including Nestlé Prepared Foods, ConAgra Foods, Heinz and Kellogg.