February 25/Geneva, Ill./Press Release -- FONA International named Peter Holocher as director of Customer Innovation.

Holocher's focus will be to develop strategic partnerships with a variety of industry collaborators in order to explore and pursue technologies that meet customer and market needs. He will strive to build key relationships with FONA's customers' innovation experts, works closely with FONA product development staff and guides the Technology & Innovation team to streamline technology transfer into the business units.

Holocher has more than 15 years of experience in a variety of innovation, business development, product development/commercialization, and food science & technology roles. Throughout his career, he has been heavily involved with innovation initiatives specific to the flavor, beverage and nutraceutical industries. 

He earned his B.S. in food science and technology from the University of Washington and holds a series of professional certificates from the University of Minnesota Executive Education.