2011 will bring a number of new trends to a grocery store near you, so says Phil Lempert, The SuperMarket Guru.
SEPTEMBER 2011 - Consumers are hungry for recipe, health and food information, stated Phil Lempert, “The Supermarket Guru” and author of the Lempert Report, at the Food Marketing Institute's (FMI) 2011 Health and Wellness Conference, held in April in Orlando, Fla. According to Lempert, the followingfood and health predictions from 2009 came to fruition in 2010 and will continue to drive consumer purchases and product development in 2011:
- Less is More:Food brands will continue to use “real foods” on ingredient labels and shortening the label’s length – less is more;