CORE HYDRATION® is ultra-purified using a seven stage proprietary process including U.V., carbon filtration, reverse osmosis and ozonation that removes harmful impurities and contaminants. It is then balanced with a blend of electrolytes and minerals that complement the levels that naturally occur in the human body, resulting in a clean and crisp tasting water with the "Perfect pH" of 7.4. The body's optimal pH level is between 7.35 and 7.45.

"Hydration is key for me since I'm always on the go- whether it's on tour or working out," commented Katy Perry. "Not only does Core come in a beautiful package and taste great, it's pH balanced to work in harmony with my body. It's just natural for me to want to be a part of something that makes me feel good."

As the brand continues to roll out its premium water that is balanced with electrolytes and minerals to achieve the body's "Perfect pH" of 7.4, CORE brand investors will take part in digital, social media and PR around the brand, as well as continue to drink CORE as part of their daily lives.

As more health conscious consumers become aware of the harmful effects of an acidic diet and seek ways to bring their body fluids within an acceptable range, CORE serves up a solution as it works in harmony with your body's natural pH balance. Since water accounts for up to 75% of the body, it's easy to see how the water we drink can greatly impact the pH of the body.

Innovative packaging and science based ingredients prove that style and function on-the-go can be achieved with CORE's three trademarked bottles. The ergonomic and proprietary bottles are available in 20 ounce and 30 ounce PET packaging, featuring a contoured shape, wide mouth closure and translucent blue over-cap, as well as, a convenient 24 ounce sports-cap bottle. The bottles are 100% recyclable and BPA free.