Bacardi Tangerine Marks 20th Anniversary of Flavored Rum Line
Bacardi Tangerine is infused with rich tangerine flavors to create a tangy and fresh taste
Bacardi rum created the flavored rum category twenty years ago when it launched Bacardi Limón® in 1995. The launch of Bacardi Limón was hailed by the industry as "the most successful spirit launch of all Bacardi Superior white rum, aging for one year and blending in rich, tropical fruit flavors. When it's all blended together the characterful rum amplifies these ingredients to unleash the richest possible fruit flavor—and the most vibrant experiences. The juicy taste and captivating aroma hits you as soon as you open the bottle. Bacardi Tangerine joins the lineup of flavored rums both on and off premise and is available in 750ML size for a suggested retail price of $12.99, in addition to 50ML, 200ML, 375ML, 1L and 1.75L sizes.
"This anniversary year is a big deal for Bacardi flavored rums and we always continue to expand the portfolio with innovative flavors to meet our consumer's needs for rich taste experiences," said Shane M. Graber, Vice President and Brand Managing Director Bacardirum North America. "With the introduction of Tangerine, the brand delivers a flavor profile for consumers to enjoy throughout the summer during pool parties and at the beach."
Bacardi rum is introducing its six core Bacardi flavored rums in the brand's new pack design, designed in consultation with some of the world's leading bartenders. It has been created to ensure it Bacardi Tangerine, Bacardi Limón, Bacardi Pineapple, Bacardi Coconut, Bacardi Mango and Bacardi Dragon Berry will also sport the new pack design starting this summer.