Just Born Quality Confections, known for its iconic candy brands including PEEPS®, MIKE AND IKE®, HOT TAMALES® and GOLDENBERG'S® PEANUT CHEWS®, has launched a redesign of its corporate website to further communicate the company's commitment to quality and transparency, both in its products and processes, as well as its heritage as a third-generation family-owned business since 1923 with strong ties to its hometown community.
"People know and love our brands but they don't necessarily know Just Born, the company who makes these iconic brands," said Matthew Pye, Vice President of Trade Relations and Corporate Affairs. "This web site is designed to give people a glimpse of the company behind these powerful brands and to learn about what we stand for – quality, transparency and heritage."
The new www.justborn.com website offers a cleaner design, easier navigation and a "behind the scenes" look at the company through videos on how the products are made and photos of the many company associates who contribute to the success of the brands and the business. The site is also more mobile and tablet friendly since more people are accessing websites on these devices today.
Just Born has also devoted a section of the new website specifically to transparency to meet the needs of consumers looking for information on product ingredients, allergens and practices. Earlier this year Just Born joined the Children's Confection Advertising Initiative, alongside other top confectionery companies, committing to not advertise to children under 12 years of age. This initiative complements Just Born's front-of-package labeling program, which demonstrates the commitment to responsible marketing and the strength of putting key information, such as calorie counts, at the fingertips of consumers in order to make the best choices.
The revamped website also offers a chance for consumers to learn more about the quality standards Just Born adheres to and the company's commitment to the community and environment. Just Born's Bethlehem, Pa. facility is SQF level two certified and is landfill free with a 97% recycle rate and 3% waste turned into energy. The company was also the recipient of the 2015 Community ImPAct Award, which recognizes companies that demonstrate the tenet of "doing well by doing good," as part of the third annual Pennsylvania Governor's ImPAct Awards.